• Proof of advertising effectiveness, for magazine media on their own.
  
• Proof of advertising effectiveness, for magazine media in combination with other media, particularly television and digital.
  
• Mixed-media modelling: the inputs, and the results.
• Developing databases for cross-media planning and evaluation (for example, fusion, hub-based, single-source approaches).
  
• Consumers’ use of mobiles, tablets, websites, in-app advertising, QR codes/tags.
  
• Social media – what is research telling us about its value for magazine publishers?
  
• What is the level of engagement with digital media? How can it be quantified? How does it compare with engagement with printed magazines (for whom engagement is still an uncontested strength)
  
• New measurement techniques, for print readership research and/or digital media.
  
• How consumers use printed magazines.
  

Please submit synopses or direct queries to FIPP’s Research Consultant, Guy Consterdine at guy@consterdine.com. The deadline for synopses is 13 February 2012, but earlier notification would be much appreciated.

There will be a Gala Dinner for all delegates on the evening of the first day, at which the winners of the 2012 FIPP Research Awards will be announced.